ROH
Fractional COO · Systems Design · Custom Tools

Your operations have outgrown your systems. We step in and rebuild them.*

ROH is a consultancy for founder-led companies scaling past the point where their tools, data insights, and processes can’t keep up. We embed as your operational partner — leading the strategy, designing the systems, and building the tools to close the gap.

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* 15 years in operations. 10 EOS implementations. 6 custom platforms in production.

You already know what is broken. The meeting where you can't trust the data. The spreadsheet everyone dreads. The tools that do not talk to each other. We fix the operations and build the systems to make it all work.

Capabilities
Three disciplines. Immediate impact.
01

Operational Strategy & Integration

Hands-on collaboration with you and your leadership team to install the operating rhythm. Clear ownership, measurable goals, structured planning cycles.

Fractional COOKPI FrameworksQuarterly PlanningProcess Design
02

Custom Tools

Dashboards, planning tools, client portals, internal apps. Full-stack web applications deployed on Replit, wired to your live data through API integrations. Built to your workflow.

ReplitReactPythonNode.jsAPI Integrations
03

AI & Systems Integration

Intelligent automation layered into operations. AI document processing, smart matching, multi-step workflows connecting CRM, inventory, accounting, and marketing platforms.

Claude AIMakeZapierApps Script
Selected Work
Production systems running real businesses today.
FlySmoother · Luxury Travel

AI finds hotel contacts and generates VIP emails in under five minutes

No off-the-shelf tool could handle this. Every hotel has a different VIP contact, partnership program, and preferred language. Flight timing, guest preferences, and amenity requests all had to be cross-referenced manually. No CRM or email tool could connect the pieces. We built a system that does.

80%
Time Reduction
Under 5 min
Per Hotel Email

What We Shipped

Upload a booking PDF. AI extracts every detail. A four-tier matching engine identifies each hotel's partnership program. Formatted VIP emails generated with correct language, timing, and notes. One screen to review and send.

ReplitClaude AIReactPDF ParsingFuzzy Matching
Mar 20 - 25, 2026
Whitfield & Lark London Trip
Fri 20JFK to LHR - VS308 - First - 10:35 PM
Seats 02E, 02F - Boeing 787-10 - 7 hr
Sat 21VIP Tarmac Transfer - Welcome Wings
Conf VIP-03274-LHR - 2 guests - 9:35 AM
The Connaught - 4 Nights
Mayfair Suite - King - Conf RW8K42N3
Early check-in 10 AM - $100/day F&B credit
Dinner - Sketch London - 7:30 PM
Conf TBL6927XR - Gallery - 2 guests
Sun 22Kew Gardens - Private Tour - 11 AM
Conf WR4M8571K - Tickets attached
Brunch - Wolseley - 12:15 PM
Dinner - Hakkasan Mayfair - 7:30 PM
Wed 25Transfer to Airport - 5:15 PM
FAB to TEB - N904GX - Private - 7:00 PM
Global XRS - TAG Farnborough FBO
To: vip.reservations@the-connaught.co.ukAuto
VIP Guest Arrival - David Whitfield | Mar 21-25, 2026

Dear The Connaught Team,

I hope this message finds you well.

Our valued client, David Whitfield, will be staying with you from March 21, 2026 to March 25, 2026.

Guest & Room Details
1 room for 2 guests:
Conf #RW8K42N3 - David Whitfield, Sarah Whitfield (Mayfair Suite)
Check-in & Check-out
Arrival: March 21, 2026 at ~11:00 AM (VS308 lands 9:35 AM)
Departure: March 25, 2026 at 4:00 PM (N904GX departs 7:00 PM)
Arrival and departure transfers arranged independently.
Welcome Amenities
Cloudy Bay Sauvignon Blanc
Premium Chocolates
"Hello David & Sarah, Welcome to London! We hope you enjoy your trip. Cheers, Michael and the FlySmoother Team"
Dietary & Allergies
Sarah: No shellfish allergy
Special Requests
Best available room upgrade
Early check-in accommodation at 11:00 AM
Late checkout accommodation at 4:00 PM
Warm regards,
Michael Reeves
FlySmoother
CleverPup · Pet E-Commerce

Real-time profitability across seven sales channels

Revenue across Shopify, Amazon, Chewy, Faire, and wholesale. COGS in Cin7. Ad spend in Meta and Google. Fulfillment in QuickBooks. Nobody could answer which channels were profitable.

8
APIs Connected
Real-time
Channel P&L

What We Shipped

Four-view dashboard: channel P&L, trends with nine chart types, weekly report matching team format, and data sources. Dual attribution, smart cost allocation, cross-platform alignment.

ReplitReactExpressShopifyMetaCin7QuickBooks
Channel Profitability — CleverPup
ShopifyAmazonChewyMeta AdsGoogle AdsCin7QuickBooksFaire8 sources → one view
Total Monthly Revenue
$87,412
▲ 22.4% vs prior month
ChannelRevenueCOGSAd SpendProfitMargin
DTC — Meta$22,340$9,814$9,398+$3,128
14.0%
DTC — Google$14,680$6,452$5,586+$2,642
18.0%
Amazon$36,460$21,876$15,868–$1,284
–3.5%
Chewy$5,830$2,915+$2,915
50.0%
Faire$4,210$2,526+$1,684
40.0%
Wholesale$3,892$2,335+$1,557
40.0%
Total$87,412$45,918$30,852+$10,64214.7%
Amazon is your highest-revenue channel but losing $1,284/mo after fees. Chewy delivers 50% margin on lower volume.
6-Month Trends — CleverPup
$87.4KRevenue
$10.6KProfit
▲ 55% 6mo
Revenue vs Profit — 6 Months
$90K$60K$30K$0
OctNovDecJanFebMar
$87.4K$10.6K
RevenueProfit
Channel Performance
DTC — Meta
+34%
DTC — Google
+41%
Amazon
–3.5%
Chewy
+82%
Faire
+118%
Wholesale
+12%
Amazon drives 42% of revenue but is the only unprofitable channel. Chewy & Faire deliver the highest margins.
Welcome Wings · VIP Airport Services

Five tools. One platform. Built from scratch.

A luxury airport concierge managing VIP meet & greet, lounge access, and private suites across 125 airports. Monday.com, Zapier, spreadsheets, and a shared inbox were holding operations together. No off-the-shelf platform could handle dynamic pricing, timezone-aware delivery, and supplier management in one place. We built one.
5 → 1
Tools Replaced
0
Missed Services

What We Shipped

Full operations platform: booking management with dynamic pricing, automated service delivery checklists with timezone-aware due times, supplier directory, travel agency CRM with commission reporting, lead capture API replacing Zapier, and Square payment integration.

ReplitReactNode.jsSquare APISendGrid
Welcome Wings · Live Operations
Today · Mar 43 active1 pending
6Travelers Today
14Bookings This Week
3Open Requests
1Needs Agent
09:35AM EST
Sophie LaurentVIP Meet
BA114 · JFK → LHR · Terminal 4
Greeter en route · M. Rivera
11:00AM GMT
Omar Al-RashidChauffeur
EK002 · LHR → DXB · Heathrow VIP
Send lounge credentials · Due 3h
14:20PM SGT
Li Wei ChenLounge
SQ12 · SIN → SFO · Changi T3
Credentials sent · Auto-confirmed
18:45PM PST
Priya SharmaVIP Meet
JL015 · LAX → NRT · TBIT Lounge
Assign agent · No agent yet
Welcome Wings · Booking #VIP-01958
Sophie Laurent
JFKNew York
BA114 · First
LHRLondon
Terminal 4Arrives 09:35 AMVIP Meet & Greet
Service Delivery4 of 7
Booking confirmedFeb 28
Pre-arrival email sentMar 3
Greeter assigned: M. RiveraMar 3
Greeter en route to Terminal 4Now
Meet at gate · escort to lounge09:35
Luggage & fast-track customs09:45
Transfer to ground transport10:00
AgentMaria Rivera+1 212-555-0142
AirportJFK T4 Ops Desk+1 718-555-0198
CleverPup · Pet E-Commerce

Inventory forecasting with wholesale deal modeling

Eighty-plus SKUs across three locations. Assembly products with multi-component BOMs. Reorder decisions on instinct. We replaced the guesswork with a planning system.

0
Out-of-Stocks
80+
SKUs Forecasted

What We Shipped

Twelve-month demand forecasting, multi-warehouse visibility, live PO tracking, assembly MRP with component readiness, and a deal planner modeling wholesale opportunities with full margin analysis.

ReplitReact+TSFastAPICin7 APIMRP Logic
Reorder Intelligence — CleverPup
3 SKUs will stock out within 14 days
Days of Stock Remaining
Bully Sticks 6"
Stockout Mar 14
6d
Turkey Tendons
Stockout Mar 18
14d
Duck Jerky
Reorder Apr 2
88d
Salmon Bites
147d
Lamb Ears
183d
Today30d60d90d120d180d
Recommended Purchase Orders2 urgent
Bully Sticks 6"500 unitsOrder by Mar 8Generate PO
Turkey Tendons400 unitsOrder by Mar 10Generate PO
Duck Jerky300 unitsOrder by Apr 2
Demand Forecast — CleverPup
12-Month Unit Forecast — Bully Sticks 6"
AprMayJunJulAugSepOctNovDecJanFebMar
All SKUs — Reorder Schedule
Mar 8Bully Sticks 6"500 units$2,150
Mar 8Turkey Tendons400 units$2,130
Apr 2Duck Jerky300 units$1,890
May 15Salmon Bites 8oz600 units$3,420
Jun 28Lamb Ears200 units$1,240
Next 90 Days4 POs
Total Spend$10,830
Stockouts Prevented5
Track Record
Before we built tools, we ran operations.
Lemonade · Digital Agency

Four years as COO. Chaos to scale.

Replaced a contractor patchwork with a core team that owned outcomes. Built systems, rhythms, and culture to grow without breaking. Employee NPS from negative to best in class.

700%
Revenue Growth
+73
Employee NPS
Motivated Leads · Real Estate

Rebuilt operations. Found $250K in waste.

Restructured Client Success and Refunds with clear ownership. Implemented full EOS with key hires. Identified a quarter million in annual overhead producing no measurable output.

$250K
Annual Savings
Full EOS
Implemented
The Founder
From enterprise to founder-led. Operations is the throughline.
Kris Rohman
Kris Rohman
Founder & CEO
PreviousCOO, Lemonade. 700% revenue growth.
BackgroundDisney, Samsung, IMAX, Capital One, Verizon (agency-side)
EOS8+ implementations across industries
Builds WithReplit, Claude AI, Make, Zapier, Apps Script

Most consultancies end at the recommendation. ROH starts there. Kris spent fifteen years running operations, then learned to build the tools that operators actually need. The same person who sits in your leadership meetings also writes the code, deploys the dashboard, and trains your team on it. No handoff. No lost context.

The result: systems that reflect how your business actually works, built faster and at lower cost, because there is no handoff.

Tell us what is not working. We will tell you what we would build.

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